Kinder Joy’s Offensive Surprise!
Kinder Joy Surprise is a type of chocolate candy that is marketed toward children. It is produced by the Italian company Ferrero and was first introduced in 2001.
Kinder Joy Surprise comes in a plastic egg-shaped container that is divided into two halves. One half contains a sweet and creamy chocolate-flavored filling, while the other half contains a surprise toy or gadget. The toy or gadget is typically themed around popular children’s characters or interests, such as superheroes, animals, or cars.
The candy is designed to be interactive and fun for children to open, as they must first break open the egg-shaped container to reveal the surprise toy or gadget inside. The chocolate filling is also specially designed to be eaten with a small plastic spoon that is included in the package.
Kinder Joy Surprise has become popular around the world and is now sold in over 100 countries. It has become a favorite among children and parents alike for its unique combination of chocolate and toy surprises. However, it is important to note that the candy should be consumed in moderation as part of a balanced diet, as it is high in sugar and fat.
After a Toronto mother complained about a “offensive” illustration of an Inuit in an igloo, a toy from the Kinder Surprise line was taken out of circulation.
According to Teresa Miller of CTV News Toronto, she bought the candy for her daughter, who is six, in February. When they put it together, Miller claimed they were anticipating a “random plastic toy,” but as soon as they did, they saw it was “a bad idea.”
The toy resembles an Inuit, whose head protrudes from an igloo. Miller said that by pulling a lever, the person is launched onto a curling ring outside the igloo.
Miller stated that she had not anticipated purchasing a toy in 2023 that so inaccurately represented the culture of another individual. Additionally, she stated that she contacted Ferrero, Kinder Surprise’s parent company, expecting them to respond that they would review the item and their decision-making procedure going forward.
Ipeelie, CEO Urban Inuit Identity Project, expresses her desire that going forward, any business choosing to represent Inuit people will consult with the people they are portraying. She also claims that it is frequently expected of her to give “an affirming answer to (that person’s) already held beliefs” when she is asked to offer an Inuit perspective.